On Dec, 5th 2018 Google announced that it is finally going to shut down its Google Allo messaging app after it failed to capture attention from users.
“We’ve learned a lot from Allo, particularly what’s possible when you incorporate machine learning features, like the Google Assistant, into messaging,” the post says.
The statement came after several months of “pausing investment” in the app.
Allo will continue to work till March:
The tech giant Google said in a blog post on Wednesday that app will only work through March, 2019. Until then users will be able to export their existing conversation history.
Google is shifting its attention towards its Messages, Google’s android based messaging app. Which google is integrating with advance features like read receipt and high-resolution image sharing capabilities.
Moreover, Google will continue to support Hangouts for its group chat and its Duo app for video chat.
In Google’s attempt to build a modern messaging application for its user. Google started its work on Allo. Which was launched in September, 2016.
Halted Work On Allo:
In April, 2018, the company announced that it had halted its work on Allo for good, and shifted its focus on RCS (Rich communication services) which is set to give users advance features like sharing high-res image sharing capabilities and read-receipt.
“We’re … ready to take what we’ve learned from Allo and put it to work to make Messages even better,” Google’s post reads.
“And by refocusing on Messages and Duo for consumers and Hangouts Chat and Hangouts Meet for team collaboration, we’re focused on delivering a simpler and more unified communications experience for all of you.”